Organize and document your brand identity, books, and your marketing strategy

The Author Brand Command Center is a master Google Sheet that functions like a dashboard, workbook, and file system to turn your author brand into a real business foundation.

Organize and document your brand identity, books, and your marketing strategy

The Author Brand Command Center is a master template, workbook, and file system that turns your author brand into a real business foundation.

Wherever you are in your author career, this meets you there.

Building Your Brand

You're earlier in your author journey, ready to publish your first book or two (congrats!!) and want to build your brand the right way from the start.

You have books out or you're getting close. You know your brand matters but you're not sure what it actually is yet, what pieces you're missing, or why your marketing isn't landing the way you want it to. This walks you through all of it with guidance in every section so nothing gets skipped and nothing stays vague.

Expanding Your Brand

You've published a few books but are ready to turn this into a full time career, streamline your business, and bring in help.

You have the vision and the books. What you need is to get everything out of your head and into one place so you can hand it off, market faster, and spend less time managing your brand and more time doing what you actually love... writing!

Your brand (and business!) is scattered and it's costing you readers & book sales

The trope list for book 3 is in your Notes app and books 1 and 2 are somewhere in an old social media post. Your brand colors are in a Canva folder, maybe. Your ARC process, your goals, your pitch, mostly in your head.

You're stressed because you can never find what you need when you need it. You're always a step behind, always reacting, because your dreams aren't a plan yet. People are constantly asking you for things you don't have ready. You're posting on social media and not getting the engagement you expected and you don't know why. You're doing all of this work, writing the books, showing up, doing the launches, and the sales and the readers aren't coming the way you thought they would. And that's defeating.

The Author Brand Command Center is how you get clear on your brand and marketing strategy, document it all in one place, and stop reacting so you can start building.

Let's Get Your Brand Foundation Built

A workbook

Every section has guidance built in so you're not staring at a blank page. It walks you through the pieces of your author brand you've never had to name out loud before and helps you get clear on what's missing, what's working, and what to build next.

A digital filing system

Your cover files, brand colors, series information, ARC reader list, press contacts, merch vendors. All of it lives here in one place so you stop hunting through Canva projects and Google Drive folders every time you need something.

Your brand bible

When you're ready to bring in a PA, a social media manager, or a PR company, this is what you hand them. They open this and they are on the same page about who you are, what you write, and how to talk about it.

Create The Important Pieces of Your Brand Foundation

Your Author Identity

Who you are, what you write, how you sound online. Every bio version, your one liner, your brand values, all documented.

Your Reader

Who your ideal reader is, what they need from your books, and how to build community between launches.

Your Visual Identity

Your colors, fonts, aesthetic, and where your assets live. Hand off to a designer in minutes, not weeks.

Your Marketing Hub

Your website, social channels, email platform, and social media marketing strategy.

Your PR and Launch

Press contacts, ARC distribution, street team setup, influencer relationships, and merch strategy.

Your Series & Books

Document the key information and files for each book and series in your backlist for easy marketing.

Organize Your Books' Branding & Strategy inside the Command Center

Every book or series gets its own profile inside the larger template, in the same format every time.

The heart of the book
Emotional promise, themes, tropes, vibes, comp titles
The marketing core
Your best hook, top angles, character snapshots for ARCs and PR.
Visual brand for this title
Color palette, mood board, Canva template notes.
Launch and PR strategy
ARC plan, street team, PR boxes, target reviewers.
Social and newsletter plan
Hooks, captions, hashtags, launch email sequence.

Organize Your Books' Branding & Strategy inside the Command Center

Every book or series gets its own profile inside the larger template, in the same format every time.

The heart of the book
Emotional promise, themes, tropes, vibes, comp titles
The marketing core
Your best hook, top angles, character snapshots for ARCs and PR.
Visual brand for this title
Color palette, mood board, Canva template notes.
Launch and PR strategy
ARC plan, street team, PR boxes, target reviewers.
Social and newsletter plan
Hooks, captions, hashtags, launch email sequence.

Hi, I'm Adah!

Most brand consultants who work with authors understand branding. Most people in the bookish world understand authors. Very few understand both from the inside, but this is where I thrive!

I have spent 7 years building brand foundations, websites, and marketing strategies for nearly 100 businesses across industries, and I have spent that same time building relationships inside the bookish world as a Bookstagrammer, alpha reader, and strategist.

I have worked with authors on pen name strategy, created PR box strategies, alpha read and beta read manuscripts, created & designed booths for pop-ups and signings, and worked with independent bookstores on author event strategy that brings readers through the door while supporting authors.

I have been on Bookstagram since 2019, building real relationships with authors, readers, publishers, and the indie bookish community. I read over 250 books a year (mostly romance!), I truly love books!

That combination is why this template exists and why it's different from anything a general brand strategist or a bookish content creator could have built. It's not just a branding framework applied to authors, or a pretty template. It's actually quite unsexy, but incredibly funcational, built from the inside out, by someone who understands what it actually takes to build a profitable brand, market a book, grow a reader community, and run a profitable creative business all at the same time.

Hi, I'm Adah!

Most brand consultants who work with authors understand branding. Most people in the bookish world understand authors. Very few understand both from the inside, but this is where I thrive!

For my fellow freak in the (spread)sheets

What others are saying

"It feels good to finally be organized inside my business."

- NR

"This has given me so much clarity on my brand and goals"

- SS

"I was able to DIY my brand and now I know everything is aligned"

- LA

The Author

Brand Command Center

What's Inside This

10 Page Google Sheet

Full author brand foundation: identity, reader, and visual brand
Marketing, PR, and Merchandise strategy creation
Business Info documentation with platforms and logins
Book Command Center for at a glance info on your titles
Individual book and series profiles to document your launch strategy for each book
Guidance and education on creating your brand foundation to better fill out your Command Center

$49